Queen Bey & Australia’s First H&M

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In case you havn’t heard the goss, word on the street is that H&M will be opening 2 Flagship stores in Australia, one on Melbourne & one in Sydney (Yay for us!)

This is the first and only image released from Beyoncé‘s upcoming Summer 2013 campaign for H&M, shot by photographers Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas earlier this year.

She will be wearing pieces from the H&M summer collection inspired by her style. In addition to being the face of the collection Queen Bey was also involved in the design process. In a press release, she says “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

The print ads will read ‘Beyoncé as Mrs Carter for H&M’, a reference to the name of her world tour, The Mrs Carter Show, which starts in April. The singer has also recorded a track called ‘Standing on the Sun’ which will also feature in the H&M ad campaign.
We cannot wait to see what H&M are going to bring to our shores!
Goss here…

http://oystermag.com/hm-to-open-in-sydney-melbourne

H&M article here…

http://www.hm.com/us/life#comp_0000005w7x

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