I have to say i was really disappointed in Mink Pink‘s Bike Gang & LA LA Land (Venice beach Shoot) Campaigns. I found them unoriginal, over the top and completely contrived. I didn’t get that feeling of caution-to-the-wind-youth that i knew the photographer was trying to express, IMO it just didn’t make it.
Fortunately for me their newly released swimwear look-book has completely redeemed the label for me. The shoot isn’t over the top, the photography is great and the pieces are nothing less than stunning. Check it out HERE.
In case you havn’t heard the goss, word on the street is that H&M will be opening 2 Flagship stores in Australia, one on Melbourne & one in Sydney (Yay for us!)
This is the first and only image released from Beyoncé‘s upcoming Summer 2013 campaign for H&M, shot by photographers Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas earlier this year.
She will be wearing pieces from the H&M summer collection inspired by her style. In addition to being the face of the collection Queen Bey was also involved in the design process. In a press release, she says “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The print ads will read ‘Beyoncé as Mrs Carter for H&M’, a reference to the name of her world tour, The Mrs Carter Show, which starts in April. The singer has also recorded a track called ‘Standing on the Sun’ which will also feature in the H&M ad campaign.
We cannot wait to see what H&M are going to bring to our shores!