This is one trend i can really get behind, especially now that the cold is creeping in! There are oh-so-many ways to Integrate quilted leather into the current grunge look and make it your own. So, what are you waiting for?
In case you havn’t heard the goss, word on the street is that H&M will be opening 2 Flagship stores in Australia, one on Melbourne & one in Sydney (Yay for us!)
This is the first and only image released from Beyoncé‘s upcoming Summer 2013 campaign for H&M, shot by photographers Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas earlier this year.
She will be wearing pieces from the H&M summer collection inspired by her style. In addition to being the face of the collection Queen Bey was also involved in the design process. In a press release, she says “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The print ads will read ‘Beyoncé as Mrs Carter for H&M’, a reference to the name of her world tour, The Mrs Carter Show, which starts in April. The singer has also recorded a track called ‘Standing on the Sun’ which will also feature in the H&M ad campaign.
We cannot wait to see what H&M are going to bring to our shores!