I have to say i was really disappointed in Mink Pink‘s Bike Gang & LA LA Land (Venice beach Shoot) Campaigns. I found them unoriginal, over the top and completely contrived. I didn’t get that feeling of caution-to-the-wind-youth that i knew the photographer was trying to express, IMO it just didn’t make it.
Fortunately for me their newly released swimwear look-book has completely redeemed the label for me. The shoot isn’t over the top, the photography is great and the pieces are nothing less than stunning. Check it out HERE.